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Who Are Our Readers?
• Our readers are boat owners
• Average household income $250,000 +
• Big spenders
• 60% male and 40% female
• Median age 42
• Well educated, 85% attended college
• 45% Professionals
• The average 28ft boat starts at $140,000
• Average Boat Value is $180,000
• Most readers own boats worth over $250,000
• 95% Credit Card Users
They spend over $500 each time they go out on their
boat for the weekend between fuel, food, entertainment,
and shopping.
 The
first thing they want to do when they get to a port
is to GET OFF THE BOAT! They rarely cook on-board and
use the Captain’s Guide to make their dinner reservations
before leaving their home port
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